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October 01, 2008
thats how you get people to give you your email address
and they even want to. lovely Xample for how personalized marketing works:
i did take part. yo. now adidas knows what music i like ( i created the line up) , and what style i am into ( i created the poster design), who my friends are, they have the names and email addresses of similarly minded folks. they have free product placement on the hipster blogs - (viral marketing in its essence) and we might also win smth. hell yes!
of course, i only gave fake names, don´t worry friends. the great thing is , nobody tricked me, i did it all cause i wanted to. WOW adidas. WOW whatever agency is behind this. you get them where you want them. nice job!
Posted by jay-oh at October 1, 2008 06:25 PM